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A Visionary’s Journey from Blowdry Bars to Full-Service Salons
Lia Hakim’s entrepreneurial spark came during a string of visits to her local blowdry bar for her daughter’s Bat Mitzvah events.
Driven by the lack of extended career paths for stylists, Lia opened her first salon in 2013 in New York.
Today, Hott Salons stands as a testament to her dedication to both client satisfaction and team career advancement.
Lia shares, “I saw a gap where stylists needed more growth opportunities beyond just blow-drying.”
This realization led her to create the Totally Hott Salons, catering to a broader range of beauty services.
Forging a Sustainable Career Path
Lia’s approach focuses on long-term growth for her team members.
By offering diverse career opportunities, including management and social media roles within the company, she positions Hott Salons as a “one-stop shop” for career building.
When a team member proposed expanding into eyelashes, Lia embraced the idea, resulting in the launch of Hott Lashes in 2018.
Her philosophy is to support her team’s ambitions, ensuring a thriving and committed workforce.
Building Loyalty and Reducing Turnover
One of the standout strategies Lia employs is offering a career path that minimizes the industry’s notorious stylist turnover.
She emphasizes to prospective employees that, “We will train you to potentially become a salon owner or advance within our brand until retirement.”
This commitment not only retains talented stylists, but also upholds client loyalty, as leaving stylists can lead to a significant loss of clientele.
By cultivating a professional environment where staff and customers feel valued, business resilience is ensured.
Establishing a Code of Honor
At the crux of Hott Salons’ success is the collaborative creation of a “Code of Honor.”
Upon onboarding, new hires engage in co-creating or revising this essential guideline, ensuring everyone adheres to collective standards and values.
Lia believes this fosters a sense of ownership and accountability, fortifying the team’s commitment to uphold the salon's ethos.
By focusing on team empowerment and structured growth, businesses can enhance talent retention and customer loyalty while fostering a collaborative workplace culture.
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